POWDERHORN JOINS NSAA CLIMATE CHALLENGE
Media Contact: Ryan Robinson Mark K. Fischer
FOR IMMEDIATE RELEASE
POWDERHORN JOINS NSAA CLIMATE CHALLENGE
All five PGRI resorts have signed on for the industry effort to promote sustainable slopes
MESA, COLORADO – When the National Ski Areas Association put out the call for member resorts to join in the NSAA Climate Challenge this year, Powderhorn Mountain Resort answered with a resounding, “Yes,” along with the other four ski areas in the Pacific Group Resorts, Inc. portfolio. NSAA’s Climate Challenge initiative has been around for several years, and more regional destination resorts are starting to be in a position to join industry stalwarts such as Aspen, Deer Valley and Steamboat in the efforts to reduce energy usage and thus carbon emissions. Geraldine Link, Director of Public Policy at NSAA, exclaimed in her emailed response about Powderhorn and the other PGRI resorts’ involvement, “NSAA is excited to see all these ski areas enter the Climate Challenge. It is awesome!”
Ryan Schramm, General Manager of Powderhorn, noted the resort has already named a steering committee of staffers to develop and implement the eco-friendly programs, and he has named a “sustainability champion,” Kim Jennings, who would help him lead the efforts at the resort. Schramm also indicated the committee had drafted the initial list of actions to be executed over the next several years to reduce waste and energy usage with the objective of eventually getting to a carbon neutral footprint.
Powderhorn’s spokesperson for the environmental initiative, Ryan Robinson, explained it is important to approach the NSAA Climate Challenge as a collaborative effort involving guests as well as resort operations. “We can reduce idling time for our groomers and buses, and we can buy carbon credits and plant trees and recycle and compost. We can even ask our suppliers to reduce the amount of cardboard used when they ship items to us, but those efforts won’t get us all the way to our goal. As part of our sustainability effort, we will be communicating with our guests and educating them in how they can help by respecting the no idling zones in our drop off areas and making sure they participate in the recycling programs and use refillable water bottles instead of single use plastic containers. Our pitch to them is pretty simple – we’re all in this together, so let’s all pitch in.”
Vern Greco, President and CEO of Pacific Group Resorts, Inc. is an established supporter of environmentally sustainable programs in the ski industry in Utah and Colorado. “The health of the environment is something I have been sensitive to for a long time going back to my time on NSAA’s Board of Directors a couple decades ago when I served on the environmental committee. I’m very pleased we’ve been able to bring the five PGRI properties to the point where they can collectively be a meaningful contributor to NSAA’s Climate Challenge efforts.”
ABOUT POWDERHORN MOUNTAIN RESORT
Located near the top of the Grand Mesa on the storied Western Slope of Colorado about 40 minutes east of Grand Junction, Powderhorn Mountain Resort is a scenic, family-friendly resort featuring 1,600 acres of ski terrain suited to a variety of abilities and preferences. Powderhorn recently introduced its Mission: Affordable season pass program where a family of four can buy season passes for about the cost of a single adult season pass at the larger Colorado ski resorts.
In the summer, Powderhorn offers lift serviced mountain biking. Two new bike trails will be constructed this summer – one for intermediates and one for novice riders. Powderhorn anticipates adding a trail next year called the Rim Connector which will provide direct access from the top of Powderhorn to “The Plunge,” a 32-mile downhill trail which descends over 6,000 vertical feet from the top of the Grand Mesa to the town of Palisade, Colorado.
Powderhorn is part of the Park City, Utah based Pacific Group Resorts, Inc. (PGRI) portfolio of ski and mountain resorts. PGRI owns/operates Powderhorn Mountain Resort on the Grand Mesa of western Colorado, Mt. Washington Alpine Resort on British Columbia’s Vancouver Island in western Canada, Wintergreen Resort in the Blue Ridge Mountains of Virginia, Wisp Resort in the Appalachian Mountains of western Maryland, and Ragged Mountain in the White Mountains of New Hampshire.
Western Colorado is known for its wide-open spaces, distinctive topography and friendly local residents. To learn more about Powderhorn Mountain Resort, visit www.powderhorn.com or call 970-268-5700.
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