For Immediate Release

COOL WORD-OF-MOUTH DEAL CATCHES ON

New season pass promotion allows unlimited skiing and boarding at Powderhorn for the rest of this season and all of next season

Mesa, CO, February 29, 2008:

One of Colorado's "Gem" Resorts plans to start a "Savor the Season" season pass program this winter.  Billed as "the most affordable and convenient" way to enjoy Powderhorn, this special edition pass will be offered starting March 1st at the Resort.  Limited time offer.

Ski More for Less

The "Savor the Season" promotion not only offers tremendous savings with unlimited skiing and boarding for the rest of the 2007/08 ski season but also unlimited skiing or snowboarding for the 2008/09 season.  New pass holders can purchase this pass starting at just $435 for adults.  Returning pass holders can lock in the best price for a 08-09 season pass starting at $335 for adults.  The pass pays for itself in only ten days of skiing or riding. 

"It's all about convenience, value, and simplicity," said Sarah Allen, Marketing Manager for Powderhorn.    The ‘Savor the Season Promotion' comes in response to our guest requests for more value and flexibility.  We use word-of-mouth and guerilla marketing to promote the sale and pass the savings that we would normally spend on advertising, to our customers.  It's a win-win, deal!"

Limited Time Offer

It will not take long for skiers and boarders to recognize the Savor the Season Pass Promotion as the best value in Colorado and passes are expected to sell quickly.  The pass is ONLY available for purchase until the end of the ski season (March 30, 2008).  To snag the best deal of the season, the passes must be purchased at the Powderhorn Ticket Office. Act now before this offer melts away.

About Powderhorn Resort
Powderhorn Resort ski area opened in 1966 on the northern slopes of Grand Mesa- the world's largest and highest flattop mountain with elevations up to 11,000 feet. Three lifts serve 42 runs, with numerous terrain features on 1600 acres. The semi-arid climate ensures plentiful dry powder. This record season has seen nearly 300 inches of snowfall to-date. The Resort is located just 45 minutes from Grand Junction, CO and less than an hour's drive from the Utah border. For more information about current conditions, event details or special packages, visit our website at www.powderhorn.com.

Contacts:
Sarah Allen
Marketing Director
Powderhorn Resort
PO Box 370
48338 Powderhorn Rd
Mesa, CO 81643
970-268-5700
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Samantha Rufo
President
nxtConcepts, Ltd
PO Box 457
Powell, OH 43065
740-815-6925
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Related links:
www.Powderhorn.com