Powderhorn Media Policies

Media Visits

We are pleased to provide assistance whenever and wherever we can to media visiting Powderhorn. We would like to recommend the following tips to ensure your visit is most enjoyable.

Please contact the Powderhorn PR office at 970-268-5700 once you know your arrival dates, times, and members in your group. We'll need to know the purpose of your visit and your media affiliation. If we haven't worked with you before, we may ask for a letter of assignment stating the basis of the story and publication/air date.

While You are Here

We are pleased to help with story ideas, photography support, ski/snowboard school information, and guides around the resort. We can also aid you in connecting with guests, associates, instructors, patrollers, snow makers, and more.

Interviews 

Powderhorn can assist you with setting up the perfect interview regarding Powderhorn, the ski industry, tourism in Colorado or whatever you might be searching for.

Live Remotes

Powderhorn is able to provide assistance with both television and radio live remotes. Special shows and guest speakers can be arranged as needed for each remote. All remotes must be arranged no less than one week prior to the remote (except for breaking news).

Historical Background

Find out about all of the Powderhorn fun facts.

With at least 24 hour notice we can also assist TV crews with skis, snowboards, or snowmobiles.

Lift Tickets

Complimentary lift tickets are prearranged for media directly responsible for producing the editorial piece. Media includes reporters, editors, photographers, journalists and filmmakers. Due to the large numbers of media that visit Powderhorn, we cannot issue lift tickets to spouses, friends, children or significant others. To further expedite getting on the snow, please arrange lift tickets prior to your arrival.

Online Media Center

Current media kits may be requested by media through e-mail at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or by fax at 970-268-5351. Or you can download media kit materials through our online media access web service at www.powderhorn.com .

With online access you'll be able to download news releases, fact sheets and color photographs.  You will also find great story ideas and special events information.  The web based Press Room and information are for the exclusive use of credentialed members of the media.

News Releases

News Releases are posted as soon as they are available. You may also download news releases through our online media access web service. E-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 970-268-5700 for more information.

Photo Archives

Powderhorn maintains the photo archives. Some archived photographs (300 dpi) are available through our online media access web service.  E-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 970-268-5700 for more information. 

Photo and Video Library

Powderhorn maintains a complete library of stock photography and footage on trails, snowmaking, and skiers and riders. Most are available in color, black and white, or digital.

After Your Visit

Please notify us of published stories so we may keep our files updated. This assists us in better helping you with future projects

In the Know

To get the most up to date info, just use our online Press Room.

Media Page link: 

http://www.powderhorn.com/content/section/1/59/ 

For more information, members of the media should contact:
Sarah Allen
Marketing & Communications Director
970-268-5700
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Broadcast Production Guidelines

The following guidelines are to be observed at all times. These guidelines have been established for the safety of our guests and associates. Thank you for your cooperation!

• All media representatives with photo, radio, video and/or TV equipment MUST be accompanied by an assigned Powderhorn escort AT ALL TIMES while on Powderhorn property.
• All photo/radio/video/TV media representatives are to remain on public areas only, and are never allowed in any restricted areas except by special permission from a Powderhorn associate.
• Media representatives and all associated production activities are not allowed to inconvenience resort guests in any way.
• Media representatives may interview guests only with the explicit consent of that guest and a Powderhorn Associate.

Powderhorn
2007-2008 MEDIA PASS POLICY 

Powderhorn will issue a complimentary lift ticket and equipment (if needed) to any reporter, photographer or videographer working on assignment.

In addition, Powderhorn will issue up to four complimentary tickets to the full-time media personnel listed below who want to visit the Resort for a leisure visit Sunday through Friday* during the 2007-08 operating season.

These passes are limited to four per position for one visit during the season. Only news department employees are eligible for these passes; promotions and advertising personnel are encouraged to call their promotions contact at the area for inquiries about tickets. We are aware that some newspapers, Internet media, radio stations and television stations prefer their personnel not accept complimentary passes to events and attractions. We respect this policy and gladly will refuse passes to those personnel if so indicated. 

Any individual whose full-time job falls within one of the following categories will be issued up to four tickets the day of their visit to the Resort. Media should bring a business card, or if they do not possess a business card, a letter on station/publication letterhead confirming their full-time status and stating their job title. In addition, media should bring photo identification with them the day of their visit. Media must show BOTH pieces of identification to the Guest Relations office to receive the complimentary tickets.

NEWSPAPERS/MAGAZINES/INTERNET MEDIA
Publisher, Reporters, Editors, Photographers, Writers, Webmasters

RADIO STATIONS
Owner, Program Director, General Manager, News Reporters, News Director, On-Air Personnel, Assistant News Director, Producers

TELEVISION STATIONS
Owner, News Reporters, General Manager, Producers (Non-advertising), News Director, On-Air Personnel, Assistant News Director, Field producers, Program Director, Videographers, Assignment Editors, Production (Non-advertising)

*Because Saturdays are our busiest days, we request media visit Sunday through Friday.

Let us know how we can help you with your next story.